Digital Strategy & Consulting

How Does Pay Per Click Advertising Work?

Pay Per Click Advertising (PPC) is one of the most powerful, transparent and cost efficient methods of digital advertising available. Most widely used within search engine advertising platforms like Google Ads and Bing Ads, it’s also a popular advertising payment methods on platforms such as Facebook, LinkedIn and Apple iAds. When you advertise, you are only charged when a user clicks on your specific ad. The amount you’ll need to pay per click is dependent on a large number of factors including the audience you are targeting, the competiveness of a certain keyword you are going after, the historical performance and relevance of your ad and more. The cost of a click can range anywhere between a couple of cents per click to over $100 per click.

Digital Strategy & Consulting

Digital Strategy & Consulting

Website Advertising South Africa provides expert digital strategy and consulting services to help your business create and execute masterful campaigns that are effective and targeted, ensuring that your budget is applied optimally and that your objectives are always in focus.

As companies fight for market share, it simply isn’t enough to wait for your customers to come to you. You have to take your message to them. In a world where almost everyone is connected via the Internet, digital offers a penetrative and cost-effective way of reaching targeted individuals that match the profile of your consumers. However, the digital landscape is constantly evolving and extends over to a wide spectrum of channels and devices.

Where To Start?

A successful online marketing campaign is characterised by flexibility and should always tie in with a company’s holistic marketing model. It should both encapsulate the potential of the enterprise, while also acknowledging any possible limitations or challenges.

At Website Advertising South Africa, our digital marketing and consulting teams are resilient, highly adaptable, and tech-savvy thinkers. We are highly skilled at conceptualising and designing digital marketing strategies that seamlessly integrate with your corporate marketing guidelines to realise your business goals in the most efficient way possible.

Our digital marketing agency is a leader in the industry – both locally and globally – ensuring that your company is in the best hands possible at all times. With in-depth knowledge and experience spanning the entire digital spectrum – from website design, to video marketing, to chatbot technology – we’re masters at identifying the right mix of digital marketing elements and applying them in the optimal way to achieve objectives while working within your allocated budget.

Not only does our expertise provide you with an objective perspective on your marketing efforts, but you also benefit from our extensive industry knowledge and insights. Access to this consulting resource – and the resulting winning digital strategy – saves your marketing team time and money, allowing them to focus on core matters, while also providing you with a clear ROI on your marketing budget. Furthermore, continuous feedback and resilient adaptability ensure that your marketing efforts always stay flexible and responsive in order to consistently deliver the best possible results. This approach allows us to bridge the gap between your marketing strategy and your target audience to create a meaningful and sustainable connection.

With our unique blend of specialised digital expertise, marketing acumen and industry partnerships – we are, after all, a Google Premier Partner – we can help you excel towards your business goals and make sure your company takes its rightful place in the Google spotlight… exactly where your consumers are!

Website Advertising South Africa

Media strategy

The best time to engage Website Advertising South Africa is when you start creating your marketing strategy. Many organisations compartmentalise their media planning, whereas there should be a symbiotic relationship between your earned (existing database and organic traffic) and paid strategies, as they should enhance the effectiveness of each other.

Website Advertising South Africa

Continuous experimentation

It would be foolish to ‘set and forget’ your media strategy. We continue to monitor and adjust your strategy on a daily basis, taking previous learnings and using them to enhance campaign effectiveness. This continuous improvement approach reduces wastage, optimises messaging and ensures that you are not stuck in a cycle of diminishing returns. Our ultimate goal is to always be improving your paid media ROI.