ust as we need to understand what is at the heart of your marketing strategy, you need to understand what lies beneath our media strategies.
We start by working with you and your creative team to understand your marketing strategy and key messages. We then work with you to conduct a gap analysis to identify any areas that may reduce the effectiveness of your overall strategy (e.g. inconsistent or conflicting messaging, landing pages for both initial contact and remarketing, online forms and other qualification tools ETC).
Once this process is complete and we have a clear understanding of you and your KPI’s, we then set about identifying your target audience, using a combination of those already engaging with your brand, as well as 2nd and third-party data resources. The end result of this process is a sophisticated understanding of how to reach and engage your target audience in a manner that delivers your desired outcomes.
We can then work with you and your creative team to create and deliver the right messages in the right formats, in the right context.